Teavana is a specialty tea and tea accessory retailer based in Atlanta, Georgia. The company-owned stores operate in the United States, Canada, and Mexico. On December 31, 2012, Starbucks acquired Teavana for about $620 million
Teavana was started in Atlanta, Georgia in 1997, with the opening of the first teahouse at Lenox Square. The husband and wife team that created Teavana invested their life savings into the teahouse concept after traveling abroad, noticing the gravitation of Americans towards fine wines and coffees in the United States.
In late 2012 Starbucks stated it will be paying $620 million in cash to buy Teavana Holdings Inc. Three class-action lawsuits were commenced by shareholders of Teavana concerning the Starbucks buyout; these were settled on December 14, 2012 (subject to court approval). The acquisition of Teavana by Starbucks was formally closed on December 31, 2012
Teavana offers teas and herbal infusions, with categories such as: white, green, flavored & scented green, "blooming" white, black, flavored & scented black, oolong, and pu-erh teas along with rooibos, tisanes, and Yerba Maté infusions. Teavana retail stores generally offer various blends of each type of tea, and consistently promote cross blending different types of tea
In addition to tea, Teavana sells tea products, including cast iron tetsubin teapots, decorative teapots, Asian-inspired teapots and cups, tea kettles, various Japanese hot water dispensers and electric tea makers (produced mostly by Zojirushi), tea measures, tea infusion and steeping wares, honey, world music, and Asian books. Teavana also markets rock sugar sourced from Germany.
No comments:
Post a Comment