Kobo Inc. (previously Shortcovers) is the company that makes the Kobo eReader, and its headquarters is in Toronto, Ontario, Canada. It was founded in 2009. The company is owned by Rakuten, Inc. in Japan. Kobo was sold to Rakuten on 8 November 2011 and the transaction closed 11 January 2012. Before this sale, the majority shareholder was Indigo Books and Music, where Kobo was originally a business division before being spun off. In addition to producing an ereader, Kobo also makes applications for the BlackBerry, iOS, and Android devices. During the 2011 Christmas period, the company saw a record sevenfold growth in sales.
The company has strategic partnerships with Cheung Kong Holdings, W H Smith, Whitcoulls, FNAC, and Livraria Cultura.
In 2011, the company established a publishing arm.
'Kobo' is an anagram of 'book'
While hard independent market research numbers do not yet appear to be publically available for other markets, Michael Serbinis of Kobo has stated that their U.S. marketshare is in the “high single to low double digits.”[
Kobo-owner Rakuten's CEO Hiroshi Mikitani has additionally stated that Kobo is "number one in France; they’re ahead of Amazon in Japan, partially because of us, and Australia and New Zealand as well
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