Lacoste (French pronunciation: [laˈkɔst]) is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012 Lacoste has been bought by Swiss family-held group Maus Freres.
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Named for the renowned French tennis player, Lacoste revolutionized the sportswear market with its signature cotton piqué shirts in the 1930s. Today, Lacoste represents a casual blend of sports and fashion that maintains the understated, preppy style—and iconic crocodile logo—that made it an international favorite.
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