French Connection (also branded as FCUK) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in 1972 by Chief Executive Stephen Marks it is based in London and its parent company, French Connection Group plc, is listed on the London Stock Exchange.
French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company is famous for the use of the "fcuk" acronym in its advertising campaigns in the early 2000s which successfully raised its profile.
French Connection distributes its branded ladieswear and menswear through a network of owned stores in the UK, US and Canada, through franchised stores in major markets around the world (Australia, Hong Kong, China, India), through concessions in department stores in the UK and also through other multi-brand retailers. The product assortment competes in the low to mid range of fashion and price. French Connection also has a variety of licensed products, including eye glasses, sunglasses, toiletries, shoes, jewellery and watches, which are sold through their own stores and specialist retailers (e.g. Boots and SpecSavers).
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