BEST IN SNACK FOOD INDUSTRY

Mrs. Fields Famous Brands is a franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees’ retail stores, it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt with live active cultures in the country.  In addition, it operates a gifts and branded retail business, entering into many licensing arrangements. Its franchise systems includes over 300 franchised and licensed locations throughout the United States and in 22 other countries. The company also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. Mrs. Fields is headquartered in Broomfield, Colorado

Mrs. Fields Cookies was founded by Debbi Fields (b. 1956, Oakland, California) in the late 1970s. She and her husband, Randall K. Fields, opened their first of many stores in 1977 in Palo Alto, California, selling homemade-style cookies which quickly grew in popularity. In 1982, Mrs. Fields moved their headquarters to Park City, Utah. In the early 1990s, the company was sold to an investment firm.

During the 1990s, the company acquired several other brands including Original Cookie Company, Great American Cookies, Pretzel Time, Pretzelmaker, Hot Sam Pretzel Bakery and TCBY.

In 2007, Mrs. Fields celebrated its 30th anniversary with a national search for a new cookie. Chandler, Arizona resident Carrie Lawrence's recipe for "Oatmeal Peanut Butter Scotchies" was chosen over 700 other recipe entries as Mrs. Fields' 30th Anniversary Cookie in August 2007.

In May 2012, Mrs. Fields announced it was moving its headquarters to the Denver area in Colorado. According to CEO Tim Casey, the move was due to the fact that "Many casual/quick service franchise companies were launched from and are based in Denver, making it an ideal environment..

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